Secretariat 2018 - 2022
IWG Secretary General
- Head of the IWG Secretariat
- Responsible for management of IWG external and internal affairs
- Coordinates the implementation of IWG strategic plan
- Networks with global governmental/non-governmental agencies and organizations
- Monitors the implementation of Brighton Plus Helsinki 2014 Declaration
- Promotes other conference legacies
Rachel Froggatt is no stranger to leadership roles. Appointed Secretary General of the International Working Group on Women and Sport (IWG) Secretariat and Conference 2018 - 2022 in September 2018, Rachel is also CEO of New Zealand’s leading research and advocacy agency in sport, Women in Sport Aotearoa (WISPA). WISPA is the official delivery agent for the IWG on behalf of New Zealand.
The Monash University graduate has a Double Degree in Business and Communications. During her 18-year career in the global sports, media and charity industries, Rachel has held a variety of key leadership roles in New Zealand, APAC and Europe. She has worked across global and local sports administration, sponsorship, marketing/PR, media, digital/social and events, with an emphasis on commercial strategy and on creative brand and communications development and implementation.
As well as extensive commercial experience working with high profile brands across a range of industry sectors, including Allianz, Shell, Ford, Toyota, Cadbury, NTT DoCoMo and Visa, Rachel has also worked alongside some of the world’s most prolific sporting teams and athletes. She has built relationships with many of the world’s largest sports right-holders – including the Mercedes, Ferrari and Renault F1 Teams and FC Bayern Munich – and worked with leading sports bodies such as the International Paralympic Committee (IPC), World Rugby and FIFA, plus athletes, including Lionel Messi, Michael Schumacher and Lewis Hamilton. She has also led sport programmes in Formula 1 and motorsports including MotoGP, plus football, athletics, rugby, golf, cricket and Paralympics.
Most recently, Rachel was Commercial and Marketing Director for the National Paralympic Committee of New Zealand (Paralympics New Zealand - PNZ). As a member of the International Paralympic Committee (IPC), PNZ is part of a worldwide social change movement, which uses the power of sport to positively influence community perceptions of disabled people and to promote a more diverse and inclusive society. Rachel developed and led PNZ’s award-winning global and local brand and commercial strategy, travelling to London and Germany to present global best practice.
Rachel is a global thought-leader leader in diversity and inclusion and is well placed to lead the IWG.
Women in Sport Aotearoa (WISPA)
Women in Sport Aotearoa / Ngā Wāhine Hākinakina o Aotearoa (WISPA) is the leading research and advocacy group promoting gender equity in sport in New Zealand. Established in 2016, it exists to transform sport, ensuring women and girls gain equal opportunity to participate, compete and build careers in sport. Its overall vision is to see ‘Women and girls valued, visible and influential in sport.’
In May 2018, WISPA led a successful bid for the IWG hosting rights in partnership with various New Zealand Government ministries, Sport New Zealand, New Zealand Olympic Committee and Tourism New Zealand. In October 2018, WISPA’s advocacy bore fruit, with the Government announcing a 3-year strategy and, NZ$10 million investment into ‘Women and girls in Sport and Active Recreation.”
WISPA Board Members
Julie Paterson, Co-Chair
CEO, Tennis New Zealand
Sarah Leberman, Co-Chair
Professor, Massey University
Former Black Fern Rugby and Silver Fern Netball player
New Zealand Member of Parliament
Programme Leader, Women's Sport Leadership Academy
Executive Manager, Maori Financial Solutions, ASB Bank
Local Delivery Consultant, Sport New Zealand
CEO, Sir Peter Blake Trust
Part owner, Hurricanes Rugby